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Reports the results of a citation analysis of 15 international marketing textbooks. Citations represent a measure of the importance of the works referenced and their influence on the discipline being studied. Similarly, the number of citations of authors indicates their influence in a discipline’s development. Finds a high degree of variability of subject matter coverage between the textbooks studied indicating either that authors try to differentiate their offerings, or that there is not yet a consensus of what constitutes the discipline of international marketing.
International Marketing Review – Emerald Publishing
Published: Feb 1, 1997
Keywords: International marketing; Literature; Research
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