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International marketing textbooks A citation analysis as an indicator of the discipline’s boundaries

International marketing textbooks A citation analysis as an indicator of the discipline’s boundaries Reports the results of a citation analysis of 15 international marketing textbooks. Citations represent a measure of the importance of the works referenced and their influence on the discipline being studied. Similarly, the number of citations of authors indicates their influence in a discipline’s development. Finds a high degree of variability of subject matter coverage between the textbooks studied indicating either that authors try to differentiate their offerings, or that there is not yet a consensus of what constitutes the discipline of international marketing. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

International marketing textbooks A citation analysis as an indicator of the discipline’s boundaries

International Marketing Review , Volume 14 (1): 11 – Feb 1, 1997

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References (35)

Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
0265-1335
DOI
10.1108/02651339710159189
Publisher site
See Article on Publisher Site

Abstract

Reports the results of a citation analysis of 15 international marketing textbooks. Citations represent a measure of the importance of the works referenced and their influence on the discipline being studied. Similarly, the number of citations of authors indicates their influence in a discipline’s development. Finds a high degree of variability of subject matter coverage between the textbooks studied indicating either that authors try to differentiate their offerings, or that there is not yet a consensus of what constitutes the discipline of international marketing.

Journal

International Marketing ReviewEmerald Publishing

Published: Feb 1, 1997

Keywords: International marketing; Literature; Research

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