Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Inland technology: the quest for genuine replicas

Inland technology: the quest for genuine replicas Purpose – Proposes exploring a unique approach to the new product development process and its implications for new product developers Design/methodology/approach – The case was written after in depth interviews with company managers and customers. Findings – Provides information and a description of an innovative guiding philosophy applied to new product development. Research limitations/implications – As with most case studies the situation, industry response and results are pertinent to this particular company. There may be limitations in generalizing to other industries or other companies. Practical implications – Demonstrates a reactive approach to new product development. Also illustrates a successful means of interacting with government markets. Originality/value – The case reflects a successful strategy based on establishing a trusted expert position in an environmental protection industry. That position allowed the company to act as a pollution avoidance advocate and to gain effective access to decision makers within their customer companies. Within this industry, the strategy is effective and may be emulated. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Product & Brand Management Emerald Publishing

Inland technology: the quest for genuine replicas

Journal of Product & Brand Management , Volume 14 (4): 4 – Jun 1, 2005

Loading next page...
 
/lp/emerald-publishing/inland-technology-the-quest-for-genuine-replicas-soPBk6Fvz6

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Emerald Publishing
Copyright
Copyright © 2005 Emerald Group Publishing Limited. All rights reserved.
ISSN
1061-0421
DOI
10.1108/10610420510609276
Publisher site
See Article on Publisher Site

Abstract

Purpose – Proposes exploring a unique approach to the new product development process and its implications for new product developers Design/methodology/approach – The case was written after in depth interviews with company managers and customers. Findings – Provides information and a description of an innovative guiding philosophy applied to new product development. Research limitations/implications – As with most case studies the situation, industry response and results are pertinent to this particular company. There may be limitations in generalizing to other industries or other companies. Practical implications – Demonstrates a reactive approach to new product development. Also illustrates a successful means of interacting with government markets. Originality/value – The case reflects a successful strategy based on establishing a trusted expert position in an environmental protection industry. That position allowed the company to act as a pollution avoidance advocate and to gain effective access to decision makers within their customer companies. Within this industry, the strategy is effective and may be emulated.

Journal

Journal of Product & Brand ManagementEmerald Publishing

Published: Jun 1, 2005

Keywords: Product development; Product technology; Chemical industries; Innovation

There are no references for this article.