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How advertising slogans can prime evaluations of brand extensions: further empirical results

Journal of Product & Brand Management , Volume 7 (6): 12 – Dec 1, 1998

Details

Publisher
MCB UP Ltd
Copyright
Copyright © 1998 MCB UP Ltd. All rights reserved.
ISSN
1061-0421
D.O.I.
10.1108/10610429810244666
Publisher site
See Article on Publisher Site
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