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- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2005 Emerald Group Publishing Limited. All rights reserved.
- ISSN
- 1087-8572
- DOI
- 10.1108/10878570510594415
- Publisher site
- See Article on Publisher Site
Abstract
Purpose – This article introduces a three‐part approach to improving the results of discovery programs. Design/methodology/approach – The authors studied successful R&D programs to determine the right elements of a process for discovery‐based innovation that improved the commercial focus of invention without disturbing the subtle creative dynamics of a successful research organization. Findings – The search led the authors to the following three‐part approach: run discovery as a separate business, not as part of a business; focus on the economics of the process, not of the project; focus on decision‐making effectiveness, not functional efficiency. Research limitations/implications – The financial impact of authors’ approach needs to be studied and validated. Practical implications – The authors’ approach provides managers with clear guidelines for structuring their research discovery programs. Originality/value – The authors’ approach contradicts much conventional thinking.
Journal
Strategy & Leadership – Emerald Publishing
Published: Jun 1, 2005
Keywords: Innovation; Pharmaceuticals industry; Resource allocation; Research and development; Discovery‐driven planning