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Extension to alliance: Aaker and Keller's model revisited

Journal of Product & Brand Management , Volume 15 (1): 8 – Jan 1, 2006

Details

Publisher
Emerald Group Publishing Limited
Copyright
Copyright © 2006 Emerald Group Publishing Limited. All rights reserved.
ISSN
1061-0421
D.O.I.
10.1108/10610420610650846
Publisher site
See Article on Publisher Site
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