Developing BTB relationships through direct marketing: customers' perceptions

Raquel Reis; Caroline Oates; Martina McGuinness; Dominic Elliott

Direct Marketing An International JournalAug 21, 2009

Developing BTB relationships through direct marketing: customers' perceptions - Part 1

Developing BTB relationships through direct marketing: customers' perceptions - Part 2

Developing BTB relationships through direct marketing: customers' perceptions - Part 3

Developing BTB relationships through direct marketing: customers' perceptions - Part 4

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