Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

By his works ye shall know him (Matthew 7:16)

By his works ye shall know him (Matthew 7:16) Purpose – The purpose of this paper is to celebrate the remarkable work of the late Emeritus Professor Michael J. Thomas, as Editor of Marketing Intelligence & Planning ( MIP ) over 21 years, and Founding Editor in perpetuity. Design/methodology/approach – His long‐time Assistant Editor and eventual successor trawls the back issues and plumbs the depths of his own memory, to formalise the story of the man and his creation. Findings – The undoubted success of MIP , at the time of the editorial handover the third‐most downloaded title in Emerald's massive stable, was entirely attributable to the work of its Founding Editor: his clear vision of an academic journal that was applicable to the real work of intelligence gathering and strategy planning; his extensive personal networks, his professional status, and the sheer force of his personality. Practical implications – In the overheated current climate of academic research and publication, more journals should consider the merits of editorial prerogative as a precursor to formal double‐blind reviewing in the acceptance process. A strong and focused Editor is a prerequisite, of course. Originality/value – The paper celebrates the history of MIP and, in the process, the life of Michael Thomas. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

By his works ye shall know him (Matthew 7:16)

Keith Crosier
Marketing Intelligence & Planning , Volume 29 (1): 8 – Feb 8, 2011
Download PDF
8 pages

Loading next page...
 
/lp/emerald-publishing/by-his-works-ye-shall-know-him-matthew-7-16-yhjGd0kRKj

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
0263-4503
DOI
10.1108/02634501111102715
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to celebrate the remarkable work of the late Emeritus Professor Michael J. Thomas, as Editor of Marketing Intelligence & Planning ( MIP ) over 21 years, and Founding Editor in perpetuity. Design/methodology/approach – His long‐time Assistant Editor and eventual successor trawls the back issues and plumbs the depths of his own memory, to formalise the story of the man and his creation. Findings – The undoubted success of MIP , at the time of the editorial handover the third‐most downloaded title in Emerald's massive stable, was entirely attributable to the work of its Founding Editor: his clear vision of an academic journal that was applicable to the real work of intelligence gathering and strategy planning; his extensive personal networks, his professional status, and the sheer force of his personality. Practical implications – In the overheated current climate of academic research and publication, more journals should consider the merits of editorial prerogative as a precursor to formal double‐blind reviewing in the acceptance process. A strong and focused Editor is a prerequisite, of course. Originality/value – The paper celebrates the history of MIP and, in the process, the life of Michael Thomas.

Journal

Marketing Intelligence & Planning – Emerald Publishing

Published: Feb 8, 2011

Keywords: Serials; Publications; Marketing

There are no references for this article.