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Are supermarket shoppers attracted to specialty merchandise rewards?

Marketing Intelligence & Planning , Volume 26 (1): 17 – Feb 8, 2008

Details

Publisher
Emerald Group Publishing Limited
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
0263-4503
D.O.I.
10.1108/02634500810847147
Publisher site
See Article on Publisher Site
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