Access the full text.
Sign up today, get DeepDyve free for 14 days.
J. Weerawardena (2003)
The role of marketing capability in innovation-based competitive strategyJournal of Strategic Marketing, 11
Nirmalya Kumar, L. Scheer, J. Steenkamp (1995)
The Effects of Supplier Fairness on Vulnerable ResellersJournal of Marketing Research, 32
M. Lindgren, Hans Bandhold (2003)
Scenario Planning: The Link Between Future and Strategy
A. Kakabadse (2000)
From individual to team to cadré: tracking leadership for the third millenniumStrategic Change, 9
S. Dawson
Analysing Organisations
Markus Becker, Morten Lillemark (2006)
Marketing/R&D integration in the pharmaceutical industryResearch Policy, 35
Judy Siguaw, P. Simpson, T. Baker (1998)
Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor PerspectiveJournal of Marketing, 62
S. Slater, John Narver (1994)
Market orientation, customer value, and superior performanceBusiness Horizons, 37
J. Prescott, Stephen Miller (2001)
Proven Strategies in Competitive Intelligence: Lessons from the Trenches
F. Webster (1992)
The Changing Role of Marketing in the CorporationJournal of Marketing, 56
P. Mourdoukoutas, Stratos Papadimitriou (1998)
Do Japanese companies have a competitive strategyEuropean Business Review, 98
B. Kahn (1998)
Dynamic relationships with customers: High-variety strategiesJournal of the Academy of Marketing Science, 26
W. Baker (2003)
Achieving Success Through Social Capital
Jennifer Chatman, Sandra Spataro (2005)
Using Self-Categorization Theory to Understand Relational Demography–Based Variations in People's Responsiveness to Organizational CultureAcademy of Management Journal, 48
D. Aaker (2001)
Strategic Marketing Management
J.E. Dutton, E.D. Heaphy
The power of high‐quality connections
Shichun Xu, S. Cavusgil, J. White (2006)
The Impact of Strategic Fit among Strategy, Structure, and Processes on Multinational Corporation Performance: A Multimethod AssessmentJournal of International Marketing, 14
H. Barki, A. Pinsonneault (2005)
A Model of Organizational Integration, Implementation Effort, and PerformanceOrgan. Sci., 16
H. Smith, K. Dickson (2003)
Geo-cultural influences and critical factors in inter-firm collaborationInt. J. Technol. Manag., 25
W. Baker, R. Cross, M. Wooten
Positive organizational network analysis and energizing relationships
N. Piercy (1995)
Customer satisfaction and the internal marketJournal of Marketing Practice: Applied Marketing Science, 1
D. Ashmos, D. Duchon, R. McDaniel (2000)
Organizational responses to complexity: the effect on organizational performanceJournal of Organizational Change Management, 13
Richard Priem, J. Butler (2001)
Is the Resource-Based “View” a Useful Perspective for Strategic Management Research?Academy of Management Review, 26
Hong-seok Oh, Myung-Ho Chung, G. Labianca (2004)
Group Social Capital and Group Effectiveness: The Role of Informal Socializing TiesAcademy of Management Journal, 47
Jagdip Singh (1998)
Striking a Balance in Boundary-Spanning Positions: An Investigation of Some Unconventional Influences of Role Stressors and Job Characteristics on Job Outcomes of SalespeopleJournal of Marketing, 62
J. Nickerson, Todd Zenger (2004)
A Knowledge-based Theory of the Firm - A Problem-solving PerspectiveIO: Empirical Studies of Firms & Markets
J. Christiansen (2000)
Competitive innovation management : techniques to improve innovation performance
J. Barney (2001)
Is the Resource-Based “View” a Useful Perspective for Strategic Management Research? YesAcademy of Management Review, 26
Jerker Denrell (2003)
Vicarious Learning, Undersampling of Failure, and the Myths of ManagementOrgan. Sci., 14
Coyne Kp, Renee Dye (1998)
The competitive dynamics of network-based businesses.Harvard business review, 76 1
R. Hodson (2004)
Organizational Trustworthiness: Findings from the Population of Organizational EthnographiesOrgan. Sci., 15
S. Baker
New Customer Marketing: Managing a Living Demand System
R. Morgan, C. Katsikeas, K. Appiah-Adu (1998)
Market Orientation and Organizational Learning CapabilitiesJournal of Marketing Management, 14
George Yip (1994)
Total Global Strategy: Managing for Worldwide Competitive Advantage
M. Hoegl, Katharina Weinkauf, H. Gemünden (2004)
Interteam Coordination, Project Commitment, and Teamwork in Multiteam R&D Projects: A Longitudinal StudyOrgan. Sci., 15
L. Milton, James Westphal (2005)
Identity Confirmation Networks and Cooperation in Workgroups
D.B. Montgomery, C.B. Weinberg
Toward strategic intelligence
P. Carlile (2004)
Transferring, Translating, and Transforming: An Integrative Framework for Managing Knowledge Across BoundariesOrgan. Sci., 15
I. Maignan, O. Ferrell (2004)
Corporate social responsibility and marketing: An integrative frameworkJournal of the Academy of Marketing Science, 32
Peter Trim, Yang-Im Lee (2006)
Vertically integrated organisational marketing systems: a partnership approach for retailing organisationsJournal of Business & Industrial Marketing, 21
R. Ely, David Thomas (2001)
Cultural Diversity at Work: The Effects of Diversity Perspectives on Work Group Processes and OutcomesAdministrative Science Quarterly, 46
S. Slater, John Narver (1995)
Market Orientation and the Learning OrganizationJournal of Marketing, 59
E. Locke, G. Latham (2004)
What Should we do About Motivation Theory? Six Recommendations for the Twenty-First CenturyAcademy of Management Review, 29
G.S. Day
Using the past as a guide to the future: reflection on the history of the Journal of Marketing
S. Davis (1984)
Managing Corporate Culture
B.A. Weitz, S.B. Castleberry, J.F. Tanner
Selling: Building Partnerships
Uta Jüttner, H. Peck (1998)
Investigating corporate strategies for supplier management in retailing companies- a framework for analysisJournal of Strategic Marketing, 6
W. George (1990)
Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every levelJournal of Business Research, 20
Bill Ryan (2005)
The problematic nature of organization culture and a changing control contextStrategic Change, 14
Peter Trim (2001)
A framework for establishing and implementing corporate intelligenceStrategic Change, 10
C. Harvey, John Denton (1999)
To Come of Age: The Antecedents of Organizational LearningJournal of Management Studies, 36
P. Varadarajan, S. Jayachandran (1999)
Marketing strategy: An assessment of the state of the field and outlookJournal of the Academy of Marketing Science, 27
J. Pfeffer (1982)
Organizations and Organization Theory
Frank Cespedes (1995)
Concurrent Marketing: Integrating Product, Sales, and Service
D.M. Hosking
Leadership processes
Nikolai Reynolds, C. Fischer, M. Hartmann (2009)
Determinants of sustainable business relationships in selected German agri‐food chainsBritish Food Journal, 111
Christine Beckman, Pamela Haunschild, Damon Phillips (2004)
Friends or Strangers? Firm-Specific Uncertainty, Market Uncertainty, and Network Partner SelectionOrgan. Sci., 15
M. Baker
Marketing strategy
G. Beaver, P. Jennings (1996)
The abuse of entrepreneurial power—an explanation of management failure?Strategic Change, 5
G. Day (1994)
The Capabilities of Market-Driven OrganizationsJournal of Marketing, 58
P.R. Varadarajan, S. Jayachandran
Marketing strategy: an assessment at state of the field outlook
M. Holmqvist
Experiential learning processes of exploitation and exploration within and between organizations: an empirical study of product development
Michele Williams (2001)
In Whom we Trust: Group Membership as an Affective Context for Trust DevelopmentAcademy of Management Review, 26
R. Wensley (1995)
A Critical Review of Research in MarketingBritish Journal of Management, 6
G. Johnson, K. Scholes
Exploring Corporate Strategy
M. Feldman (2004)
Resources in Emerging Structures and Processes of ChangeOrgan. Sci., 15
Yang-Im Lee (2004)
Customer service and organizational learning in the context of strategic marketingMarketing Intelligence & Planning, 22
Y. Carlisle, D. Faulkner (2005)
The strategy of reputationStrategic Change, 14
M.E. Porter
What is strategy?
J. Workman, Christian Homburg, Kjell Gruner (1998)
Marketing Organization: An Integrative Framework of Dimensions and DeterminantsJournal of Marketing, 62
D. Hussey, Per Jenster (1999)
Competitor Intelligence: Turning Analysis Into Success
Ian Lings, R. Brooks (1998)
Implementing and Measuring the Effectiveness of Internal Marketing.Journal of Marketing Management, 14
Y. Sheffi (2005)
The Resilient Enterprise: Overcoming Vulnerability for Competitive Advantage
W. Barnett, D. McKendrick (2004)
Why are Some Organizations More Competitive than Others? Evidence from a Changing Global MarketAdministrative Science Quarterly, 49
Andrew Inkpen, Steven Currall (2004)
The Coevolution of Trust, Control, and Learning in Joint VenturesOrgan. Sci., 15
Devi Gnyawali, Ravi Madhavan (2001)
Cooperative Networks and Competitive Dynamics: a Structural Embeddedness PerspectiveAcademy of Management Review, 26
R. Achrol, P. Kotler (1999)
Marketing in the Network EconomyJournal of Marketing, 63
Dusya Vera, M. Crossan (2004)
Strategic Leadership and Organizational LearningAcademy of Management Review, 29
A. Sood, G. Tellis (2005)
Technological Evolution and Radical InnovationJournal of Marketing, 69
Jonghoon Bae, Martin Insead (2004)
Partner substitutability, alliance network structure and firm profitability in the telecommunications industryAcademy of Management Journal, 47
M. Becerra (2002)
Perceived Trustworthiness Within The Organization: The Moderating Impact Of Communication Frequency
Jin Han, Namwoon Kim, R. Srivastava (1998)
Market Orientation and Organizational Performance: Is Innovation a Missing Link?Journal of Marketing, 62
Robert Stern, J. Pfeffer, G. Salancik (1979)
The External Control of Organizations: A Resource Dependence Perspective.Contemporary Sociology, 8
G. Ringland
Scenario Planning: Managing for the Future
M. Becerra, A.K. Gupta
Perceived trustworthiness within the organization: the moderating impact of communication frequency on trustor and trustee effects
Peter Trim (1999)
The Corporate Intelligence and National Security (CINS) model: a new era in defence managementStrategic Change, 8
N.F. Piercy
Customer satisfaction and the internal marketing: marketing our customers to our employees
John Leppard, M. McDonald (1991)
Marketing planning and corporate culture: A conceptual framework which examines management attitudes in the context of marketing planningJournal of Marketing Management, 7
Martin Fahy, Jeremy Roche, Anastasia Weiner (2005)
Beyond Governance: Creating Corporate Value through Performance, Conformance and Responsibility
Kevin Corley, Dennis Gioia (2004)
Identity Ambiguity and Change in the Wake of a Corporate Spin-offAdministrative Science Quarterly, 49
M. Porter (1985)
Competitive Advantage: Creating and Sustaining Superior Performance
Luis Miotti, Fr´ed´erique Sachwald (2003)
Co-operative R&D: why and with whom?: An integrated framework of analysisResearch Policy, 32
P.M. Senge
The Fifth Discipline: The Art and Practice of the Learning Organization
J. Barney (1991)
Firm Resources and Sustained Competitive AdvantageJournal of Management, 17
E. Chaffee (1985)
Three Models of Strategy1Academy of Management Review
Sze‐Sze Wong (2004)
Distal and Local Group Learning: Performance Trade-offs and TensionsOrgan. Sci., 15
F. Langerak, P. Verhoef (2003)
Strategically embedding CRMBusiness Strategy Review, 14
Mikael Holmqvist (2003)
Experiential Learning Processes of Exploitation and Exploration Within and Between Organisations : An Empirical Study of Product Development, Department of Business Studies
Purpose – The purpose of this paper is to make clear the role that marketing plays in the strategic decision‐making process; it highlights the influence that marketers have in the development of sustainable partnership arrangements; and outlines the link between organizational learning and strategy implementation. Design/methodology/approach – A review of relevant literature and critical insights into various management theories are provided. A conceptual sustainable partnership development (SPD) model is outlined and placed in context. Findings – In order to be successful, a partnership arrangement needs to be well resourced and effectively managed. Senior managers need to pay particular attention to the role that organizational learning plays and how strategic management knowledge is developed. They also need to understand the link between organizational learning and customer relationship management. The transformational leadership model can be embraced as it facilitates cultural change, promotes the collectivist decision‐making approach, and places product innovation within the context of a multi‐dimensional R&D strategy. Research limitations/implications – Areas of management interest that need further attention include ways in which to assess an organization's level of vulnerability; the development and application of hybrid organizational models; and how marketing decisions influence R&D programmes. Industry specific corporate social responsibility models are of interest and can be researched also. Practical implications – Hybrid organizational cultures are evident in partnership arrangements and give rise to various types of communication problems. Senior managers need to be fully aware of how a partnership arrangement is to be managed in the long term in order that it can be viewed as sustainable. Attention also needs to be paid to the technical knowledge and skills required at each stage of development of a partnership arrangement. Originality/value – The work integrates a diverse range of management knowledge and provides insights into what makes a partnership arrangement sustainable. The SPD model highlights the link between marketing and strategic management, and the body of marketing knowledge is interpreted from a management perspective.
European Business Review – Emerald Publishing
Published: May 16, 2008
Keywords: Organizational innovation; Marketing; Learning organizations; Partnership; Sustainable development
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.