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L. Berry, A. Parasuraman (1991)
Marketing Services: Competing Through Quality
R. Boaden, B. Dale (1992)
A FRAMEWORK FOR MANAGING QUALITY IMPROVEMENT
P.J. McGoldrick
Cases in Retail Marketing
C. Grönroos (1992)
Service Management and Marketing: Managing the Moments of Truth in Service Competition
Describes a framework which can be used by retail organizations in planning the introduction of a process of continuous quality improvement. The framework consists of four sections – organizing, systems and techniques, measurement and feedback, and changing the culture. Outlines the key features of these sections. Also outlines a five‐stage process by which the framework can be used by the executive management of any retail organization.
International Journal of Retail & Distribution Management – Emerald Publishing
Published: Dec 1, 1994
Keywords: Management; Organizations; Retailing; TQM
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