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DICTIONARIES AND PROPRIETARY NAMES: THE AIR-SHUTTLE CASE the ownership of proprietary names of various kinds--service marks, trade marks, and other names that governments allow people to register and own. Jennifer Robinson, in "The Dictionary as Witness" (Dictionaries 4 [1982]: 110-17), has surveyed some of the issues involved and cites decisions in American courts where dictionaries Dictionaries and the lexicographers who make them are sometimes called upon to help settle legal disputes involving linguists and lexicographers who have testified in court know how difficult it often is to make their views intelligible to judges and juries, particularly when the question-and-answer format of the proceeding does not allow them an easy opportunity to expatiate on their views. In 1966, after first being refused by the United States Patent Office, Eastern Air Lines was permitted to register the name and designation Air-Shuttle to describe its passenger service between Boston and New York and between New York and Washington. According to testimony introduced to the case, the company spent more than five million dollars advertising and promoting the service. Yet in December 1980, a competing line, New York Air, introduced a "shuttle" service in the same market and promoted it with the
Dictionaries: Journal of the Dictionary Society of North America – Dictionary Society of North America
Published: Apr 4, 1984
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