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Taking Gerbner9s 'cultivation of belief approach and Scherer's 'component process model* of emotions as starting points, the affective cultivation effects on the basis of violence depiction in TV news are examined. An analysis is provided of the main news programs of both public and commercial television channels in Germany, taking more than 5000 news scenes into account. The analysis includes discussion of formal properties of the scenes (e.g., camera posiition, movement, perspective, description of actors in scenes, types of scenes and the like). Although the initial steps are achieved through determining types of news viewers, further studies will collect behavioral data such as eye movement, mimic and emotional reactions in order to expand our awareness of the relation between TV viewing, political worldview and readiness for political and social committment. In the mood: Theoretical considerations about the cultivation of emotions As is known from sociology, societies require common values and beliefs for cohesiveness. George Gerbner was one of the first, who realized and examined the influence of the media, especially of TV, on the construction of this belief system with his cultivation of beliefs approach: "Television is the source of the most broadly shared images and messages in
Communication & Medicine – de Gruyter
Published: Jan 1, 1998
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