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Semiotic approaches to advertising texts and strategies: Narrative, passion, marketing
Bianchi, Cinzia
Follow Semiotica - Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotique , Volume 2011 (183) de Gruyter – Feb 1, 2011
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- Title
- Semiotic approaches to advertising texts and strategies: Narrative, passion, marketing
- Author(s)
- Bianchi, Cinzia
- Journal
- Follow Semiotica - Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotique , Volume 2011 (183) de Gruyter – Feb 1, 2011
- Publisher
- Walter de Gruyter
- Copyright
- ©© 2011 Walter de Gruyter GmbH & Co. KG, Berlin/New York
- Subject
- Media Studies/Visual Studies
- ISSN
- 0037-1998
- eISSN
- 1613-3692
- D.O.I.
- 10.1515/semi.2011.012
- Publisher site
- Get PDF