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Dan Podjed and Meta Gorup Applied Anthropology Network of the European As- with the operating system Windows. She now lives in sociation of Social Anthropologists (EASA) started its Norway, where, among other things, she is working activities in 2012 and has since then grown to 120 towards making the airports more passenger-friendly. members. The newly established network has already In her speech, Anna Kirah presented some excellent tackled some of the crucial issues in Europe related to cases of how companies can apply anthropological applied anthropology, and has so far identified at knowledge for the development of more user-friendly least three key challenges: (1) how to increase employ- products and services, which, in her opinion, have to ability of applied anthropologists, (2) how to decon- be created by employing a people-centred approach. struct stereotypes about their activities (within and without academic settings), (3) how to boost self-es- teem of younger colleagues at the beginning of their Jitske Kramer: Be Proud of Your applied career. Professional Title To address these challenges, EASA Applied An- thropology Network designed an event with a some- ‘I would like to start my speech with a confession’, said what high-flying title ‘Why the World Needs
Anthropology in Action – Berghahn Books
Published: Mar 1, 2014
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