Allison Druin Where is the Industry Going? In the not-so-distant past, in a time perhaps easily forgotten, making educational technology was not the fascination of many. It was a time when there was only a small group of researchers in universities and industry labs that were just crazy enough to think about kids and technology. At this same time, there were small start-up companies dotting the landscape of business. Money was not plenty, but researchers and industry professionals hoped to change the world anyway. Times have since changed. The newspapers now trumpet headlines such as: "Mattel Buys the Learning Company", "Computer Toys Worth Billions", "Girl Games: Plenty and Pink". Companies are being bought right and left. The world of kids and technology is big business. Those of us who make technologies for children have lots of questions: Where do we fit in? What will become of the world we know? Will these changes make our work easier? Will we have a difficult time being heard? One place where people have been talking about these industry changes is the CHI-KIDS listserv. Recently, a fascinating thread of discussion was begun that asked-"Where is the Industry going?" I became so interested
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