Article 5 W h e n O n l y t h e S e l f Is Real: T h e o r y a n d P r a c t i c e i n the Development Community Gail Bader The Center for Teaching and Learning and Department of Anthropology Ball State University Muncie, IN 47306 gebader@bsuvc.bsu.edu James M. Nyce School of Library and Information Management Emporia State University Emporia, KS 66801 nycejame@esumail.emporia.edu an cultural analysis play a role in information systems development as it is presently undertaken in the United States? On the one hand, the answer to this question is yes. Cultural analysis has insight to offer into why we design systems the way we do, how systems are understood, used and evaluated, and why we see some systems as powerful or weak. On the other hand, the answer is no. It will not play a role in systems development if by this we mean cultural analysis will become a routine part of any actual design process. In other words, despite claims to the contrary (Blomberg, Giacomi, Mosher and Swenton-Wall, 1993), it seems unlikely that cultural analysis will ever become part of the
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