IMAGES AND REVERSALS Visual Thinkers and Nobel Prizes Thomas G. West Recognition in the Old Tradition "1 didn't expect" a Nobel Prize "at all" he said, "in part because of the nature of the work.There was less science [and more engineering] in it than the things customarily honored by the prizes:' This was the observation of Jack S. Kilby (Texas Instruments), co-inventor of the integrated circuit, on being notified of his award in October 2000. The Nobel Prize for chemistry awarded at the same time to Alan J. Heeger (UC-Santa Barbara) and Hideki Shirakawa (University of Tsukuba) for their work on conductive polymers also reflected the recognition of broad effects rather than pure science. "We're very excited" said Daryle H. Busch of the American Chemical Society, "because this award is in the old tradition. That is, it was given for work that has a very substantial impact on society:' [2] The shift back to an earlier tradition by the Nobel prize committee may reflect a growing recognition in the larger world of the deep value of applied w o r k of broad impact, as opposed to the highly theoretical w o r k of relatively low impact
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