FrankMarchak Universal Design In the course of both learning and applying the techniques of visual design, I have been struck by the degree to which O the average person is ¢ ~ capable of judging ¢g..a whether or not a particular design is pleasing, but incapable of describing in $'-.'4 detail what drives this decision. Design courses 4---,) teach basic principles of visual design, and individuals well trained in this discipline can provide ¢,,,,,,",,,,,,,,I explanations in terms such as harmony, contrast, balance, and alignment. Further, the same ¢ ""4 basic principles can be extended to other design domains, such as architecture or product design. But upon what basis are these principles derived? One possible explanation relates to the constraints of both the physical world and the design of our perceptual systems. The natural world is filled with diversity. One million species of animals, three hundred thousand species of plants, and over three thousand types of minerals have been identified, with more being added regularly (Lapedes, 1977). To the casual observer, nature appears limitless in its ability to create and modify the shape of its creations. Upon closer examination, however, this myriad of forms is in fact constructed from
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Universal design
Marchak, Frank
Follow ACM SIGCHI Bulletin
, Volume 30 (2)
Association for Computing Machinery – Apr 1, 1998
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