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Understanding the interactivity between television and mobile commerce

Davis, Robert; Yung, David

Follow Communications of the ACM , Volume 48 (7) Association for Computing Machinery – Jul 1, 2005

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Changing audience dynamics from passivity to active participation.

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Title: Understanding the interactivity between television and mobile commerce
Author(s): Davis, Robert; Yung, David
Journal: Follow Communications of the ACM , Volume 48 (7) Association for Computing Machinery – Jul 1, 2005
Publisher: Association for Computing Machinery
Copyright: Copyright © 2005 by ACM Inc.
ISSN: 0001-0782
D.O.I.: 10.1145/1070838.1070869
Publisher site: Get PDF

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