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The value of seller trustworthiness in C2C online markets

Strader, Troy J.; Ramaswami, Sridhar N.

Follow Communications of the ACM , Volume 45 (12) Association for Computing Machinery – Dec 1, 2002

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Trust has value in online markets, and individual and company actions can improve or impair how trustworthy they are perceived in these markets.

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Title: The value of seller trustworthiness in C2C online markets
Author(s): Strader, Troy J.; Ramaswami, Sridhar N.
Journal: Follow Communications of the ACM , Volume 45 (12) Association for Computing Machinery – Dec 1, 2002
Publisher: Association for Computing Machinery
Copyright: Copyright © 2002 by ACM Inc.
ISSN: 0001-0782
D.O.I.: 10.1145/585597.585600
Publisher site: Get PDF

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