The Role of Emotion in Reason And Its Implications for Computer Ethics John M. Artz The George~shington University lthough it is difficult to find it written down anywhere, ere is a prevailing belief that decisions should be ode based on reason rather than emotions and that once emotions are involved, reasoning is corrupted. There is, of course, some basis for this belief. For example, if you loose your temper in the middle of an argument and start flinging ad homonym remarks at your opponent, most rational people would not consider you as having advanced your position. Most would say that you lost the argument when you lost your temper. Traditional wisdom warns us that you have lost your argument once you become emotional. The implication, of course, is that emotions should not be allowed to interfere with rational thinking. Another obvious example, in which emotions cloud our reasoning, can be found in advertising where emotional appeals are often used to influence consumers. We purchase status, social acceptance, quality of life, and the possibility of meaningful relationships in the form of automobiles, deodorant, toothpaste, beer and jewelry. A dispassionate observer would easily see that when you buy deodorant, all
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