The Empire StrikesBackAgain: The Cultural-Politics of the Internet David Gunkel Assistant Proj~ssorof Communication 7~chnologies Northern Illinois University n the March 1996 issue of Wired(4.03), Nicholas Negroponte provided one of the more recent expressions of a concept that has been at the heart of on-line interaction for quite some time. In this editorial, which is titled "Pluralistic, not Imperialistic," the founding director of MIT's Media Lab argues that the telematic [1] network is not the next stage of American imperialism but rather a free domain that fosters and encourages global pluralism. "The idea that the Net is another form of Americanization and a threat to local culture is absurd. Such conviction completely misses and misunderstands the extraordinary cultural opportunities of the digital world" (Negroponte, 1996, p. 216). Contrary to the imperialist aspirations that had accompanied the "mechanical age," the "information age" has been determined to offer global liberation and multicultural empowerment [2]. According to Negroponte's assessment (1996), "the Net is humankind's best chance to respect and nurture the most obscure languages and cultures of the world" (p. 216). I would like to reconsider this rather popular line of argumentation that has had profound effects on the perceived social and
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