Reputation as Property, and its relation to privacy Joseph S. FuMa The law of defamation, in which damages can be collected for falseand defamatorystatements about a person, may seem to some with a dassical liberal bent an anomaly. Although these laws are as old as the Republic, and the founders believed in them, theyseem to limit a person's freedom of speech. In this essay;we discuss why the law of defamation can be seen as consistent with classical liberal thought. Freedom of action does not excuse action damaging personal property; thus if reputation is property--a claim to be discussed presently--freedom ofspeedl does not excuse speech damaging someone's reputation. II. Further Evidence that Reputation Is Property. If reputation were property, then it could be destroyed by its owner, as it can be, or alienated by him, by being bought and sold or given away freely Many behaviors on the market show trade in reputation. From the GoodHausekeepingsealof approval to ratings from Consumer~Digestor ConsumersReportsto backing by a company that is old and prestigious (it has built up a long record of conduct, none of which caused it to fold, quite an achievement in a dynamic, capitalist economy), to the importance of
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