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E-commerce companies must strive to understand the changing physical, cognitive, and social requirements of their customers. The older demographic is the fastest growing worldwide 10, 15, 16, 20 and also the fastest growing online 8, 13. In many countries, this aging trend is driven by the increase in birth rate that occurred after World War II. This generation is often defined as those born between 1946 and 1964 and includes the US "baby boomers" and the Japanese "dankai no sedai" (clumped generation). As this generation ages, the average age of the population will rise, and so will the incidence of impairments that influence how people use the Web including visual (cataracts, diabetic retinopathy, glaucoma, etc.), auditory (presbycusis, otosclerosis), motor (arthritis, stroke), neurodegenerative (Parkinson's disease), and cognitive (Alzheimer's disease) impairments. In the U.S. alone, over 14 million adults have some type of visual impairment and 28 million have some type of hearing loss (10 million of whom are over the age of 65). In addition to the changing demographics, international and domestic laws 12, 17, 18 are becoming ever more stringent, requiring equal access to information on the Web for all users, including those with disabilities. These changing demographics and sociopolitical issues, combined with a gradual trend toward corporate social responsibility, will likely encourage more companies to integrate universal design standards into their internal and externally-facing Web sites.

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Leveraging universal design in a financial services company

Bergel, Marguerite; Chadwick-Dias, Ann; Tullis, Tom
ACM SIGACCESS Accessibility and Computing , Volume (82)
Association for Computing MachineryJun 1, 2005

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