Commentary 141 Most readability principles apply to Web-site design Klare s Useful Information is Useful for Web Designers Kristin Zibell Virchow, Krause, and Company LLP 4600 American Parkway P.O. Box 7398 Madison, WI 53707-7398 kzibell@virchowkrause.com Abstract In many ways the writing principles that Klare recommended 37 years ago to promote high readability scores still apply to web-site design. Behind the pursuit of readability lies audience analysis, a concern with the intellectual level, previous experience, motivation, and reading goals of one s intended audience. Suitably adjusted to take account of online interactivity, those same concerns should guide design work on web structure and interfaces today. I.7.5 Document analysis human factors Keywords: web architecture, audience analysis, user goals Introduction readable information: ¢ Readability for the reader, ¢ The writer s purpose. Thirty-seven years and an entire communication medium later, these principles hold true for designing useful information on the World Wide Web. This article examines Klare s principles from the perspective of a web designer. First, I discuss Klare s definition of readability and how it applies to designing information for the web. Then I discuss Klare s two principles, readability for the reader and the writer s purpose,
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Klare's “useful information” is useful for Web designers
Zibell, Kristin
Follow ACM Journal of Computer Documentation (JCD)
, Volume 24 (3)
Association for Computing Machinery – Aug 1, 2000
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