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Journals ACM SIGCPR Computer Personnel Volume 17 Issue 1

The theory of planned behavior was used to model voice mail adoption for empirical study. The theory of planned behavior postulates that adoption intentions are formed by a potential user's attitudes, subjective norms, and perceived behavior control. The research focuses on the role of perceived behavioral control which has received relatively little attention in previous studies. A user support measure is introduced as one of the factors determining perceived behavioral control. Ease of use, typically thought to influence a user's Attitude, is alternatively modeled as influencing a user's perceived behavioral control. Empirical results indicated that both support and ease of use have a significant influence upon perceived behavioral control. As predicted by the theory of planned behavior, attitude, subjective norms, and perceived behavioral control were significant determinants of adoption intentions.

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Information technology adoption: evidence from a voice mail introduction

Benham, Harry C.; Raymond, Bruce C.
ACM SIGCPR Computer Personnel , Volume 17 (1)
Association for Computing Machinery – Jan 1, 1996

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