If You Animate It, They Will Come by westman last modified 09 August 2008 01:04 PM Author - Brad Kolacinski, Director of Marketing Operations The Americas, Antics Technologies An increased focus on developing 3D animation software programs that can benefit both dedicated professionals and hobbyists means that just about anyone can try their hand at digital animation. We all like watching what professional 3D animation artists can do on the big screen (from Finding Nemo and Shrek to Toy Story and WALL-E). So with everything companies know about how to make technology accessible to the everyday consumer, why has virtually no one bothered to make 3D animation software that everyone would want and find easy to use? Professionally-oriented 3D animation programs, while incredibly useful for those that intend to make a living using them, have never been widely accessible by the typical consumer or computer user. The technology has proven to be simply too complex to learn and use, and the average enthusiast has not seen the value in devoting quite so much time and effort to a hobby. Consequently, a majority of 3D animation programs available today are targeted at the professional, and the consumer
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If you animate it, they will come
Kolacinski, Brad
Follow ACM SIGGRAPH Computer Graphics
, Volume 42 (3)
Association for Computing Machinery – Aug 1, 2008
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