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This paper summarises a doctoral research project titled Empirical Investigation of Visual Aesthetics and Accessibility (EIVAA). The project proposes to investigate the relationship between visual aesthetics and Web accessibility, with the aim of building a framework to guide the development of aesthetic accessible Web content. As a first step, a formative study was conducted to examine the relationship between visual aesthetics and Web accessibility from a technical perspective. Thirty Web pages that had previously been rated on various aspects of their visual appearance in a study by Michailidou et al. 20 were investigated. The visual aesthetic dimensions considered in their study were "clean", "clear", "organised", "beautiful", and "interesting". In our study, all thirty Web pages were tested for accessibility using an automatic evaluation tool, "Cynthia Says". Initial results show that Web pages which were previously agreed by participants to be visually clean, clear, and organised had lesser numbers of Web Content Accessibility Guidelines (WCAG) 1.0 failures. This suggests that visually pleasing pages along these design dimensions may not pose a barrier to accessibility. The implications of our study and future research directions are discussed.

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Good visual aesthetics equals good web accessibility

Mbipom, Grace
ACM SIGACCESS Accessibility and Computing , Volume (93)
Association for Computing MachineryJan 1, 2009

More Info

  • Publisher Association for Computing Machinery
  • Copyright The ACM Portal is published by the Association for Computing Machinery. Copyright © 2010 ACM, Inc.
  • Subject Web-based interaction
  • ISSN 1558-2337
  • D.O.I. 10.1145/1531930.1531939
  • Publisher site Get PDF  

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