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Gender Activities in Mobile Internet Hsiu-Yuan Wang Department of Hospitality Management, Chung Hua University., Hsinchu, Taiwan hywang@chu.edu.tw Yu-Sheng Chang , Yung-Fa Huang Neng-Chung Wang Ching-Mu Chen Tung-Jung Chan, Department of ICE Department of Department of CSIE Department of CSIE Chaoyang UniverChung Chou InstiCSIE and EE, National Unite sity of tute of Chung Chou InstiUniversity Technology, Technology, Taitute of Taiwan Taiwan wan Technology, ncwang@nuu.edu.t yfakchen@dragon.ccu Taiwan w huang@cyut.edu.t t.edu.tw {ysc,jung}@drago w Corresponding Aun.ccut.edu.tw thor ABSTRACT With the rapid growth of demands of mobile phones, and the advent of third generation technology, accessing Internet via mobile phones is going to become the most promising trend. However, the success of mobile Internet (m-Internet) implementation depends on whether or not individuals are willing to adopt this new technology. Thus, it is necessary for practitioners and academics to explore the factors influencing the acceptance of m-Internet by individuals. By analyzing the data, results indicate that that performance expectancy, effort expectancy, social influence, perceived value and palm-sized computer self-efficacy were significant determinants of behavioural intention to use m-Internet. We also found that gender activities moderate the effects of performance expectancy, effort expectancy and palm-sized computer self-efficacy on m-Internet usage intention. These findings offer several

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Gender activities in mobile internet

Wang, Hsiu-Yuan; Chang, Yu-Sheng; Chan, Tung-Jung; Huang, Yung-Fa; Wang, Neng-Chung; Chen, Ching-Mu

Association for Computing Machinery — Jun 28, 2010

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