Cultural Diversity in User Interface Design: Are Intuitions Enough? Barbee Teasley Laura Leventhal Brad Blurnenthal Keith Instone Daryl Stone Introduction Figure 1: The dialog box designed fbr European adult male intellectuals In a Communications of the ACM article of April 1993 ("Human Communications Issues in Advanced UIs," pp. 101109), Aaron Marcus makes a number of compelling points about the design of interactive computer systems for demographically-diverse user populations. In particular, he advocates interfaces that support users by providing an "appealing perceptual experience" both in their appearance ("look") and behavior ("feel"). He contends that the path to such appealing interfaces involves developing and evaluating candidate scenarios through "either professional intuition or focus groups, [developing] prototypes quicldy, [evaluating] their utility carefillly through testing, and [implementing] a practical version." The article provides examples of dialog boxes that are claimed to be for "culturally diverse [users]." Specifically, interfaces are presented which were designed for "an English-speaking European ad,,~ltmale intellectual" (Figure 1), "white American women (Figure 2) and English-speaking consumers who might prefer what is referred to...as international-style design" (Figure 3). The author then notes that "It would be valuable for the [user interface] design community to track statistics of specific user communities
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Cultural diversity in user interface design: are intuitions enough?
Teasley, Barbee; Leventhal, Laura; Blumenthal, Brad; Instone, Keith; Stone, Daryl
Follow ACM SIGCHI Bulletin
, Volume 26 (1)
Association for Computing Machinery – Jan 1, 1994
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