Commentary 13 Why ethnography needs to show its relevance. Cultural Analysis and What Designers Need to KnowmA Case of Sometimes Too Much, Sometimes Too Little, and Always Too Late Andrew Dillon School of Library and Information Sciences Program in Cognitive Science Indiana University Bloomington, IN 47405 adillon@indiana.edu Bader and Nyce's article raises intriguing issues that have concerned researchers in HC! and user-centered systems design for much of the last decade: to what extent can a deep social science methodology influence the process of technology design usefully. Their conclusion, that cultural analysisyields knowledge perceived to be of little value by system designers, is in my view, largely correct. However, while I share their conclusion, I do not accept their rationale. In the present paper I will attempt to demonstrate that the root of the problem lies less with the system designers than the inappropriate application of the specific social science methods Bader and Nyce invoke, which itself can be traced to their overly narrow view of the design process and their assumption that cultural analysis is the most useful social scientific method. It appears to me that Bader and Nyce's analysis rests firmly on one key point: developers make
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