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Journals ACM SIGCHI Bulletin Volume 20 Issue 2

"Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world ?" By asking this question, the then chairman of Apple Steve Jobs enticed John Sculley away from his fast track career in Pepsi. Similar considerations form a large part of my own motivation for working in the user interface field. As Ben Shneiderman said in his keynote speech at CHI'86: Our work will influence how people live in the next century.

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CHI '88 trip report

Nielsen, Jakob
ACM SIGCHI Bulletin , Volume 20 (2)
Association for Computing Machinery – Oct 1, 1988

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