Digital McLuhan: A Guide to the Information Millenium Paul Levinson London: Routledge, 1999 ISBN 041519251X Reviewed by Ira N a y m a n Associate Director o f the ByDesign eLab http://www.bydesign-elab.net/ The writing of media theorist Marshall McLuhan is often difficult. He was given to highly hyperbolic assertions; he used puns and other forms ofhumour; he packed a lot of meaning into aphoristic sayings. Those who would build upon his work (or, for that matter, those who would critique it) must account for the Fact that his style was rhetorical rather than linearly logical. Writing about McLuhan's ideas in traditional academic ways seems like a betrayal, given the fact that he steadfastly refused to do so through most of his career. Unfortunatel~ those are the tools we are given. Paul Levinson's Digital McLuhan: A Guide to the In~rmation Millenium is a traditional work of scholarship; there are a small number of jokes, but they seem to be offered almost apologetically, as if he knows they aren't appropriate in an academic text. Moreover, although he does on occasion acknowledge McLuhan's unorthodox style, in some places where it would help his analysis, he takes statements made by McLuhan at
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Book review: Digital McLuhan: A Guide to Millenium by Paul Levinson
Nayman, Ira
Follow ACM SIGCAS Computers and Society
, Volume 31 (3)
Association for Computing Machinery – Sep 1, 2001
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