Adrenaline Moments and Conflict: Two Essentials for Good Storytelling Ed Hooks In my acting classes, I teach that t w o elements are essential for powerful storytelling. First, the story should be important enough to be w o r t h the t e l l i n g in the f i r s t place and, second, there must be conflict. A n i m a t i o n alone, no matter how brilliantly rendered or high energy, is not enough to hold the audience for long, particularly today when technical standards are so high. M o v i e g o e r s expect as much or more from animation as they do from live-action films.You can dazzle them with your moves and you can buy your early grosses with expensive ad campaigns but, when the lights come back up in the auditorium, whether or not they will recommend the show to their friends depends on h o w well the piece w o r k s in a theatrical sense. remember when they turn 85 and look back on life. An adrenaline m o m e n t is n e i
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