In his essay on "Ethics and Technical Communication: A Rhetorical Perspective," Gregory Clark shows how "both professionals and academicians in technical communication demand an ethics to guide their work that is both practical and responsible" (Clark, 1987, p. 195). Unfortunately, each group's assumptions about the scope and character of ethics differ so much that neither group finds the other's analysis acceptable. Clark finds flaws on all sides. He argues that a third alternative, based on shared understanding and rhetorical cooperation, "is likely to work in both the individual and the collective interest of all people involved in a communication process" (Clark, p. 195).
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