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LOGOS 64 LOGOS 10/2 © WHURR PUBLISHERS 1999 Nothing illustrates the endless variety of the book business more vividly than a major book fair. Hun- dreds of imprints, thousands of people, tens of thou- sands of books. It’s too much to absorb, so you have to sample, and from samples hope you can induce some accurate overall messages. I am referring in particular to a week that we spent in sunny, temperate Los Angeles at the end of April 1999, during which we attended Book- Expo America (BEA), which used to be called the American Booksellers Association (ABA) Conven- tion. The new name was devised by Reed Exhibi- tions, who bought the fair from the ABA some years ago and are experts in running trade shows of all kinds. BEA is the only major book event in the international calendar which is not associated with the name of a city. In bookspeak, London, Frank- furt, Bologna, Jerusalem, Beijing, Tokyo, Guadala- jara, etc are shorthand names for international book fairs held in these cities. BEA is not able to use a city name because the United States is too large to have a book capital. After three years in
Logos – Brill
Published: Jan 1, 1999
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