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Eric de Bellaigue and Stephen Horvath THE UK BOOK MARKET 1998–2002 Reed Exhibition Companies, Researched and Produced by Market Tracking International Limited pp 433 ISBN 0 9532682 4 1 £495 Question: What do the Leger Art Galleries, the estate agents Knight Frank & Rutley and Market Tracking International have in common? Answer: POA. Their choicest offerings do not come with a price tag already attached. Nothing so crassly obvi- ous. Instead, “Price On Application” is the siren set to lure the impressionable purchaser. On enquiry, Market Tracking Interna- tional’s The UK’s Book Market 1998-2002 , published in June 1998, comes at £495. This was somewhat more than Book Publishing in Britain , a Bookseller Publications/Market Tracking International study that appeared in 1995, priced at £395. This in turn was more expensive than Book Marketing Limited’s annual UK publication Book Facts , the 1998 edition of which was released in October and was offered to the general public at £300 and to the book trade at £225. But when the subject matter broadens, the price balloons: Euromonitor’s latest World Book Report , published in February of this year and cov- ering data from 1991 to 1997, is available at
Logos – Brill
Published: Jan 1, 1998
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