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How London hit the big time: Twenty-three years in the life of a book fair

How London hit the big time: Twenty-three years in the life of a book fair LOGOS How London hit the big time: Twenty-three years in the life of a book fair Brian Bradford Director of the London International Bookfair (LIBF) since 1 9 8 5 , Brian Bradford began his working life as a messenger boy in a London advertising agen' cy. H e subsequently pursued a career as a journalist and became Editor of the trade magazine Men's Wear, In 1 9 7 9 , he was invited to become Managing Director of IMBEX, the clothing trade exhibition. W h e n Reed Exhibitions acquired the LIBF in 1 9 8 5 , Bradford was given the task of developing it into a major international event. O n N o v e m b e i 5, 1971, 200 libiaiians found theii way to the Beineis Hotel, just off Oxfoid Stieet in London, whete twenty-two "Specialist Publisheis" had set up exhibits of theii books. T h e event lasted o n e day. T h a t was t h e genesis of w h a t is now the L o n d o n I n t e m a t i o n a l Bookfaii (LIBF) where, in http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Logos Brill

How London hit the big time: Twenty-three years in the life of a book fair

Bradford, Brian
Logos , Volume 4 (4): 204 – Jan 1, 1993
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Publisher
Brill
Copyright
© 1993 Koninklijke Brill NV, Leiden, The Netherlands
ISSN
0957-9656
eISSN
1878-4712
DOI
10.2959/logo.1993.4.4.204
Publisher site
See Article on Publisher Site

Abstract

LOGOS How London hit the big time: Twenty-three years in the life of a book fair Brian Bradford Director of the London International Bookfair (LIBF) since 1 9 8 5 , Brian Bradford began his working life as a messenger boy in a London advertising agen' cy. H e subsequently pursued a career as a journalist and became Editor of the trade magazine Men's Wear, In 1 9 7 9 , he was invited to become Managing Director of IMBEX, the clothing trade exhibition. W h e n Reed Exhibitions acquired the LIBF in 1 9 8 5 , Bradford was given the task of developing it into a major international event. O n N o v e m b e i 5, 1971, 200 libiaiians found theii way to the Beineis Hotel, just off Oxfoid Stieet in London, whete twenty-two "Specialist Publisheis" had set up exhibits of theii books. T h e event lasted o n e day. T h a t was t h e genesis of w h a t is now the L o n d o n I n t e m a t i o n a l Bookfaii (LIBF) where, in

Journal

Logos – Brill

Published: Jan 1, 1993

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