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The year 2016 saw a healthy rise in the consumer market in the UK, with an overall increase of five per cent. Contributing to this rise was growth in the children’s and non-fiction markets (largely print sales), in contrast to a 17 per cent drop in sales of consumer ebooks. The media have greeted this news as the revival of the print- ed book, winning out over ebooks—‘How real books have trumped ebooks’ (The Guardian, 14 May 2017)—but the truth is probably more nuanced. Ebooks from self-published authors and smaller publishers regularly appear in the Kindle best- sellers and yet their sales are not reflected in the industry data. Moreover, Nielsen data on consumer behaviour suggest that, in 2016, 50 per cent of fiction purchases in the UK were of ebooks—certainly not the death knell for the ebook. Enthusiastic readers both inside and outside the publishing industry have lament - ed the paucity of international literature translated into English—often referred to as the ‘three per cent problem’. Despite the widely held belief that translated litera - ture does not sell, small presses and literary organizations have emerged over the past decade to take the lead in advocating for more
Logos – Brill
Published: Jun 8, 2017
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