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INER 9.2_f2_194-199 10/27/04 9:13 AM Page 194 International Negotiation 9: 195–199, 2004. © 2004 Koninklijke Brill NV. Printed in the Netherlands. Innovation in International Negotiation: Content and Style JAN ULIJN* Department of Organization Science and Marketing, Eindhoven University of Technology, 5600 MB Eindhoven, the Netherlands (E-mail: J.M.Ulijn@tm.tue.nl) DEAN TJOSVOLD** Department of Management, Lingnan University, Hong Kong (E-mail: tjosvold@ln.edu.hk) This special issue of International Negotiation is the second in a series on innovation and negotiation. The first issue (Vol. 9, no. 1, 2004) considered innovations in the conduct and process of negotiation, whereas the present issue considers how innovation in the content, style, and strategy of inter- national negotiation impacts the achievement of effective outcomes. Ulijn and Weggeman (2001) argue that innovation in business generates change in the way organizations operate. In business, innovation can encom- pass both technological (product and process) and non-technological aspects. It can take the form of a successful market introduction of a novel knowl- edge-intensive product, process, or service. Innovation also can be found in the management of new technology – the planning, administration and evaluation of all activities directed toward the successful introduction of an innovative product or service into the marketplace, including
International Negotiation – Brill
Published: Jan 1, 2004
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