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BUILDING DREAMS OF MASS-CONSUMPTION ACROSS THE ATLANTIC: A COMPARATIVE STUDY OF TWO MEGA MALLS

BUILDING DREAMS OF MASS-CONSUMPTION ACROSS THE ATLANTIC: A COMPARATIVE STUDY OF TWO MEGA MALLS BUILDING DREAMS OF MASS-CONSUMPTION ACROSS THE ATLANTIC A COMPARATIVE STUDY OF TWO MEGA MALLS C arlos J. L opes B alsas University of Massachusetts at Amherst 1. Introduction In the Western World, shopping is becoming the most reŽ ned activity of the human race. The consumption landscape where shopping activ- ity takes place is a mirror of our modern culture (Simon 1992). Shopping malls are today’s Greek agoras, Roman forums, Medieval marketplaces and contemporary cathedrals of consumption (Gruen and Smith 1960, 17–18; Gumpert and Drucker 1992). Their evolution raises di V erent ethical, political, economic, social and design questions. The nature of the space being added to the existing urban fabric, their peripheral loca- tion usually only accessible by car, and their objectives of embodied consumerism and of proŽ t making by only a few are some of the ques- tions normally associated with this kind of commercial developments (Hopkins 1991; Crawford 1992; Goss 1993, 1999; Zukin 1998). The shopping center (or shopping mall) is one of the few new build- ing types created in our time (Gruen and Smith 1960, 11). It was Ž rst developed in the US during the 1950s and 1960s and it is http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Passages Brill

BUILDING DREAMS OF MASS-CONSUMPTION ACROSS THE ATLANTIC: A COMPARATIVE STUDY OF TWO MEGA MALLS

Lopes Balsas, Carlos
Passages , Volume 3 (2): 137 – Jan 1, 2001
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Publisher
Brill
Copyright
© 2001 Koninklijke Brill NV, Leiden, The Netherlands
ISSN
1388-4433
eISSN
1569-1675
DOI
10.1163/156916701753477759
Publisher site
See Article on Publisher Site

Abstract

BUILDING DREAMS OF MASS-CONSUMPTION ACROSS THE ATLANTIC A COMPARATIVE STUDY OF TWO MEGA MALLS C arlos J. L opes B alsas University of Massachusetts at Amherst 1. Introduction In the Western World, shopping is becoming the most reŽ ned activity of the human race. The consumption landscape where shopping activ- ity takes place is a mirror of our modern culture (Simon 1992). Shopping malls are today’s Greek agoras, Roman forums, Medieval marketplaces and contemporary cathedrals of consumption (Gruen and Smith 1960, 17–18; Gumpert and Drucker 1992). Their evolution raises di V erent ethical, political, economic, social and design questions. The nature of the space being added to the existing urban fabric, their peripheral loca- tion usually only accessible by car, and their objectives of embodied consumerism and of proŽ t making by only a few are some of the ques- tions normally associated with this kind of commercial developments (Hopkins 1991; Crawford 1992; Goss 1993, 1999; Zukin 1998). The shopping center (or shopping mall) is one of the few new build- ing types created in our time (Gruen and Smith 1960, 11). It was Ž rst developed in the US during the 1950s and 1960s and it is

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Passages – Brill

Published: Jan 1, 2001

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