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M. Pitt, S. Khandker (1998)
The impact of Group‐Based Credit Programs on Poor Households in Bangladesh: Does the Gender of Participants Matter?Journal of Political Economy, 106
L. Cantú, M. Gutmann, Alfredo Mirandé (1997)
The Meanings of Macho: Being a Man in Mexico City@@@Hombres y Machos: Masculinity and Latino CultureContemporary Sociology, 27
(2007)
Business Solutions for the Global Poor: Creating Social and Economic Value
Deepak Narayan, R. Chambers, M. Shah, P. Petesch (2000)
Crying Out for Change: Voices of the Poor
H. Todd (1996)
Women At The Center: Grameen Bank Borrowers After One Decade
F. Rothstein (1999)
Declining Odds: Kinship, Women's Employment, and Political Economy in Rural MexicoAmerican Anthropologist, 101
Rangan
“Microcredit, Segmentation, and Poverty Alleviation Strategy for Women: Who are the Customers”
Abstract As never before, the private sector can make a difference at the bottom of the pyramid (BOP). But little is known about who the poor really are, the environment in which they live, and how to create value for them. This also means that little is known about how to establish a business at the BOP that meets both development and profit goals. This article presents a segmentation approach embedded in a larger theory of the culture of poverty to help businesses focus on serving the BOP. I focus on examples from my research on the Grameen Bank in Bangladesh and Patrimonio Hoy in Mexico to show examples of applications of segmentation theory to businesses at the BOP.
Perspectives on Global Development and Technology – Brill
Published: Jan 1, 2013
Keywords: Bangladesh; Mexico; Grameen Bank; Patrimonio Hoy; poverty; segmentation; bottom of the pyramid
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