Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

The Market at the Bottom of the Pyramid: Understanding the Culture of Poverty

The Market at the Bottom of the Pyramid: Understanding the Culture of Poverty Abstract As never before, the private sector can make a difference at the bottom of the pyramid (BOP). But little is known about who the poor really are, the environment in which they live, and how to create value for them. This also means that little is known about how to establish a business at the BOP that meets both development and profit goals. This article presents a segmentation approach embedded in a larger theory of the culture of poverty to help businesses focus on serving the BOP. I focus on examples from my research on the Grameen Bank in Bangladesh and Patrimonio Hoy in Mexico to show examples of applications of segmentation theory to businesses at the BOP. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Perspectives on Global Development and Technology Brill

The Market at the Bottom of the Pyramid: Understanding the Culture of Poverty

Loading next page...
 
/lp/brill/the-market-at-the-bottom-of-the-pyramid-understanding-the-culture-of-mpYENXr0Xb

References (7)

Publisher
Brill
Copyright
© Koninklijke Brill NV, Leiden, The Netherlands
ISSN
1569-1500
eISSN
1569-1497
DOI
10.1163/15691497-12341269
Publisher site
See Article on Publisher Site

Abstract

Abstract As never before, the private sector can make a difference at the bottom of the pyramid (BOP). But little is known about who the poor really are, the environment in which they live, and how to create value for them. This also means that little is known about how to establish a business at the BOP that meets both development and profit goals. This article presents a segmentation approach embedded in a larger theory of the culture of poverty to help businesses focus on serving the BOP. I focus on examples from my research on the Grameen Bank in Bangladesh and Patrimonio Hoy in Mexico to show examples of applications of segmentation theory to businesses at the BOP.

Journal

Perspectives on Global Development and TechnologyBrill

Published: Jan 1, 2013

Keywords: Bangladesh; Mexico; Grameen Bank; Patrimonio Hoy; poverty; segmentation; bottom of the pyramid

There are no references for this article.