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Cultural Differences in Perception: Observations from a Remote Culture

Cultural Differences in Perception: Observations from a Remote Culture AbstractPerceptual similarity was examined in a remote culture (Himba) and comparedto that of Western observers. Similarity was assessed in a relative sizejudgement task and in an odd-one-out detection task. Thus, we examined theeffects of culture on what might be considered low-level visual abilities.For both tasks, we found that performance was affected by stimuli that wereculturally relevant to the tasks. In Experiment 1, we showed that the use ofcow stimuli instead of the standard circles increased illusory strength forthe Himba. In Experiment 2, only the Himba showed more accurate detectionbased on category differences in the displays. It is argued that thatCategorical Perception in Experiment 2, based on its presumed Whorfianorigins, was the more reliable procedure for examining the effects ofculture on perception. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Cognition and Culture Brill

Cultural Differences in Perception: Observations from a Remote Culture

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Publisher
Brill
Copyright
Copyright © Koninklijke Brill NV, Leiden, The Netherlands
ISSN
1567-7095
eISSN
1568-5373
DOI
10.1163/156853708X358146
Publisher site
See Article on Publisher Site

Abstract

AbstractPerceptual similarity was examined in a remote culture (Himba) and comparedto that of Western observers. Similarity was assessed in a relative sizejudgement task and in an odd-one-out detection task. Thus, we examined theeffects of culture on what might be considered low-level visual abilities.For both tasks, we found that performance was affected by stimuli that wereculturally relevant to the tasks. In Experiment 1, we showed that the use ofcow stimuli instead of the standard circles increased illusory strength forthe Himba. In Experiment 2, only the Himba showed more accurate detectionbased on category differences in the displays. It is argued that thatCategorical Perception in Experiment 2, based on its presumed Whorfianorigins, was the more reliable procedure for examining the effects ofculture on perception.

Journal

Journal of Cognition and Culture – Brill

Published: Jan 1, 2008

Keywords: CULTURE; EBBINGHAUS ILLUSION; WHORF; VISUAL SEARCH; CATEGORICAL PERCEPTION

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