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1 P.R.R. Sinha, Ph.D. Head, Research and Training Asian Mass Communication Research and Information Center Towards a Definition of Development Communication "1 am a lay person. To me, communication means transport facilities such as aeroplanes, ships, trains, cars, buses, postal and telegraph services. While I am yet to grasp the meaning of 'communication' there has been a sudden spurt in the use of a terminology like development communication, which is somewhat broad and perhaps ambiguous. I am at a loss to decipher and any efforts to get at the real meaning have in .. fact created more confusion than clarification of my thinking." This observation was ' made by a very knowledgeable and experienced person during one of my recent visits to an Asian country. I was caught unawares at this direct but basic query, but after a little reflection, it dawned on me that since it is basic, we need to try and find out a satis- factory parameter of what is and what is not 'development communication'. To do that, let me briefly discuss the two components of development communication, namely 'development' and 'communication' DEVELOPMENT . _ Development has today become a catch-word and its discussion
Asian Journal of Social Science – Brill
Published: Jan 1, 1976
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