Advisory Board

Adrian Cockcroft

In 2007, Mr. Cockcroft joined Netflix as a director of web engineering, directing a team responsible for the research and development of scalable personalized web architectures. Prior to Netflix, he served in Operations Architecture at eBay, investigating new platforms and providing guidance to the capacity planning groups at eBay and PayPal. As a founding member of eBay Research Labs in 2005, Mr. Cockcroft helped define the initial strategy for the Labs and an Innovation Forum. Prior to eBay, Mr. Cockcroft spent 16 years at Sun Microsystems, became a Distinguished Engineer in 1999, and served as chief architect and product boss for Sun's High Performance Technical Computing business unit. During this time he also served as the on-site capacity planning consultant for the Salt Lake City 2002 and Athens 2004 Olympic Games. Mr. Cockcroft is best known as the author of four books including Sun Performance and Tuning (2 editions); Resource Management; and Capacity Planning for Internet Services. He filed two patents on capacity planning techniques while at Sun, and four patents related to peer-to-peer marketplaces while at eBay. Mr. Cockcroft has consulted on architecture, scalability, and performance for the Bebo.com social network, and is an advisory board member at Holocosmos.

John R. Ellis

John R. Ellis was SVP Engineering and Operations at AltaVista in the earlier days of consumer Internet search. His deep expertise in both search and advertising were integral to AltaVista's success as he and his team pioneered new consumer search experiences and core search technologies, laying the foundation for an eventual $140M acquisition by Overture, and then Yahoo!. After departing Alta Vista, Ellis co-founded Turn, the world's first smart market for online advertising. Prior to AltaVista, Ellis was an entrepreneur in residence at New Enterprise Associates. In addition, he held executive-level positions at Post Communications, Netcentives and Open Market. As a researcher, Ellis spent more than 15 years at Xerox PARC, Digital Equipment's Systems Research Center and at Yale University. He received a BSE from Princeton University and a PhD from Yale University, and his thesis won the 1985 Association for Computing Machinery Best Dissertation Award and was published by MIT Press.

Joseph J. Esposito

Joseph J. Esposito brings to DeepDyve a keen knowledge of the publishing and information industries. He began his career in publishing, amassing experience that is especially relevant to his role at DeepDyve. Over the years, Esposito helped many companies make the often-painful transition to the digital marketplace – such was the case when he was CEO of Encyclopedia Britannica. At a time when nearly all encyclopedic assets were in hardcopy, Esposito implemented a digital strategy that led Encyclopedia Britannica to become the first major encyclopedia to go digital. Esposito left Encyclopedia Britannica in 1996 and later became CEO of Tribal Voice and SRI Consulting, as well as interim CEO of Coriolis. He is currently president of Portable CEO, an independent consultancy that provides strategic guidance to companies large and small. He gained his publishing experience at Simon & Schuster and Random House, focusing in the areas of consumer information publishing, education publishing and technical publications. Esposito is a graduate of Rutgers University, where he earned his A.B., M.A. and M.Phil degrees in English and American literature.

Gaye Stevens

Ms. Stevens has more than twenty years of leadership experience in information technology, security, and critical infrastructure operations. She is the director of global information security for Oracle's On Demand business, supporting commercial and government customers with enterprise-level information assurance, security policy, risk management, and advisory services. She has deep expertise in critical information infrastructure, having managed over 1 million square feet of datacenter operations and supported over 60 percent of revenue as vice president of customer service and support at Exodus Communications. She also served more than ten years in the U.S. Navy, specializing in large-scale data center operations, software development, and information security operations. At Apple Computer, she managed the Macintosh Hardware Development Program for the market debut of the iMac and iBook product lines, G4 and G5 desktop systems, and core ASICs for those systems. She also managed quality for more than 400 Apple software and hardware development projects. Ms. Stevens is a decorated U.S. Navy veteran and a graduate of the U.S. Naval Postgraduate School with an M.S. in information technology. She holds a bachelor's degree in economics, an associate's degree in marketing and business administration, and multiple professional certifications, including Certified Information Systems Security Professional (CISSP), Certified information Systems Auditor (CISA), Certified Information Security Manager (CISM), Certified Wireless Security Professional (CWSP), Certified Wireless Network Administrator (CWNA), and Information Technology Infrastructure Library (ITIL). She is a member of ISACA, ISSA, IEEE, and InfraGard.