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Young Consumers: Insight and Ideas for Responsible Marketers

2012
- Volume 13
  - Issue 1 (Mar)
2011
- Volume 12
2010
- Volume 11
2009
- Volume 10
2008
- Volume 9
2007
- Volume 8
2006
- Volume 7
2005
- Volume 6
2004
- Volume 5
2003
- Volume 4
2002
- Volume 3

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Using brand character when targeting children: what for? An exploration of managers' and children's viewpoints

Valérie Hémar‐Nicolas; Mathilde Gollety

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 10
Emerald Publishing – Mar 9, 2012
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Decision‐making styles of young consumers in Bosnia and Herzegovina

Ivan‐Damir Anić; Edo Rajh; Arnela Bevanda

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 13
Emerald Publishing – Mar 9, 2012
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Investigating relationships between adolescents' liking for an apparel brand and brand self congruency

Jongeun Rhee; Kim K.P. Johnson

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 12
Emerald Publishing – Mar 9, 2012
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Encouraging brand loyalty in fickle generation Y consumers

Violet Lazarevic

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 17
Emerald Publishing – Mar 9, 2012
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Environmentally friendly parenting: are cloth nappies a step too far?

Louise F. Pendry; Avril J. Mewse; Carole B. Burgoyne

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 15
Emerald Publishing – Mar 9, 2012
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Self‐control and perceived physical risk in an extreme sport

Dwane H. Dean

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 12
Emerald Publishing – Mar 9, 2012
Bookmark
More Like This q2XvVpZAuU $3.99

The active role of children as consumers

Simona Ironico

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 15
Emerald Publishing – Mar 9, 2012

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Young Consumers: Insight and Ideas for Responsible Marketers

Using brand character when targeting children: what for? An exploration of managers' and children's viewpoints

Valérie Hémar‐Nicolas; Mathilde Gollety

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 10
Emerald Publishing – Mar 9, 2012

Decision‐making styles of young consumers in Bosnia and Herzegovina

Ivan‐Damir Anić; Edo Rajh; Arnela Bevanda

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 13
Emerald Publishing – Mar 9, 2012

Investigating relationships between adolescents' liking for an apparel brand and brand self congruency

Jongeun Rhee; Kim K.P. Johnson

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 12
Emerald Publishing – Mar 9, 2012

Encouraging brand loyalty in fickle generation Y consumers

Violet Lazarevic

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 17
Emerald Publishing – Mar 9, 2012

Environmentally friendly parenting: are cloth nappies a step too far?

Louise F. Pendry; Avril J. Mewse; Carole B. Burgoyne

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 15
Emerald Publishing – Mar 9, 2012

Self‐control and perceived physical risk in an extreme sport

Dwane H. Dean

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 12
Emerald Publishing – Mar 9, 2012

The active role of children as consumers

Simona Ironico

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 15
Emerald Publishing – Mar 9, 2012

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Young Consumers: Insight and Ideas for Responsible Marketers

1 - 7 of 7 articles

Valérie Hémar‐Nicolas; Mathilde Gollety

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 10 Emerald Publishing – Mar 9, 2012

Ivan‐Damir Anić; Edo Rajh; Arnela Bevanda

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 13 Emerald Publishing – Mar 9, 2012

Jongeun Rhee; Kim K.P. Johnson

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 12 Emerald Publishing – Mar 9, 2012

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 17 Emerald Publishing – Mar 9, 2012

Louise F. Pendry; Avril J. Mewse; Carole B. Burgoyne

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 15 Emerald Publishing – Mar 9, 2012

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 12 Emerald Publishing – Mar 9, 2012

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 15 Emerald Publishing – Mar 9, 2012

About DeepDyve

14-day Risk Free Trial — Commitment Free, Cancel Anytime

Privacy and Security

Bookmark an Article

Subscribe to Journal Email Alerts

Please refresh to generate a new download link

Follow a Journal

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 10
Emerald Publishing – Mar 9, 2012

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 13
Emerald Publishing – Mar 9, 2012

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 12
Emerald Publishing – Mar 9, 2012

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 17
Emerald Publishing – Mar 9, 2012

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 15
Emerald Publishing – Mar 9, 2012

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 12
Emerald Publishing – Mar 9, 2012

Follow Young Consumers: Insight and Ideas for Responsible Marketers , Volume 13 (1): 15
Emerald Publishing – Mar 9, 2012