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Marketing Science Volume 6 Issue 2

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2012
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2011
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2010
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2009
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2006
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Marketing Science Volume 6 Issue 2

Commentary

Johnson, Richard M.

Follow Marketing Science , Volume 6 (2) INFORMS – Jan 1, 1987

A Simulation Comparison of Methods for New Product Location

Sudharshan, D.

Follow Marketing Science , Volume 6 (2) INFORMS – Jan 1, 1987

Commentary—Approaches to Promotion Evaluation: A Practitioner's Viewpoint

Struse, Rudolph W.

Follow Marketing Science , Volume 6 (2) INFORMS – Jan 1, 1987

Commentary—Steps Toward Mastering Trade Promotions

Kruger, Michael W.

Follow Marketing Science , Volume 6 (2) INFORMS – Jan 1, 1987

Reply

Sudharshan, D.

Follow Marketing Science , Volume 6 (2) INFORMS – Jan 1, 1987

Commentary

Blitzer, Herbert L.

Follow Marketing Science , Volume 6 (2) INFORMS – Jan 1, 1987

Reply

Abraham, Magid

Follow Marketing Science , Volume 6 (2) INFORMS – Jan 1, 1987

Reply

Blattberg, Robert C.

Follow Marketing Science , Volume 6 (2) INFORMS – Jan 1, 1987

Commentary

Dodson, Joe A.

Follow Marketing Science , Volume 6 (2) INFORMS – Jan 1, 1987

The Channel Design Decision: A Model and an Application

Rangan, V. Kasturi

Follow Marketing Science , Volume 6 (2) INFORMS – Jan 1, 1987

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Marketing Science Volume 6 Issue 2

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Follow Marketing Science , Volume 6 (2) INFORMS – Jan 1, 1987

Follow Marketing Science , Volume 6 (2) INFORMS – Jan 1, 1987

Follow Marketing Science , Volume 6 (2) INFORMS – Jan 1, 1987

Follow Marketing Science , Volume 6 (2) INFORMS – Jan 1, 1987

Follow Marketing Science , Volume 6 (2) INFORMS – Jan 1, 1987

Follow Marketing Science , Volume 6 (2) INFORMS – Jan 1, 1987

Follow Marketing Science , Volume 6 (2) INFORMS – Jan 1, 1987

Follow Marketing Science , Volume 6 (2) INFORMS – Jan 1, 1987

Follow Marketing Science , Volume 6 (2) INFORMS – Jan 1, 1987

Follow Marketing Science , Volume 6 (2) INFORMS – Jan 1, 1987