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Journal of the Academy of Marketing Science

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The role of lean launch execution and launch timing on new product performance

Roger, Calantone; C., Benedetto

Follow Journal of the Academy of Marketing Science , Volume 40 (4)
Springer Journals – Jul 1, 2012
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On the value relevance of customer satisfaction. Multiple drivers and multiple markets

Sascha, Raithel; Marko, Sarstedt; Sebastian, Scharf; Manfred, Schwaiger

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Springer Journals – Jul 1, 2012
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Leveraging customers’ multiple identities: identity synergy as a driver of organizational identification

Paul, Fombelle; Cheryl, Jarvis; James, Ward; Lonnie, Ostrom

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Springer Journals – Jul 1, 2012
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Adapting to succeed? Leveraging the brand equity of best sellers to succeed at the box office

Amit, Joshi; Huifang, Mao

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Springer Journals – Jul 1, 2012
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Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the U.S. and South Korea

Vishag, Badrinarayanan; Enrique, Becerra; Chung-Hyun, Kim; Sreedhar, Madhavaram

Follow Journal of the Academy of Marketing Science , Volume 40 (4)
Springer Journals – Jul 1, 2012
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Does advertising spending really work? The intermediate role of analysts in the impact of advertising on firm value

Xueming, Luo; Pieter, Jong

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Springer Journals – Jul 1, 2012
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Cross-category demand effects of price promotions

Peter, Leeflang; Josefa, Parreño-Selva

Follow Journal of the Academy of Marketing Science , Volume 40 (4)
Springer Journals – Jul 1, 2012

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Journal of the Academy of Marketing Science

The role of lean launch execution and launch timing on new product performance

Roger, Calantone; C., Benedetto

Follow Journal of the Academy of Marketing Science , Volume 40 (4)
Springer Journals – Jul 1, 2012

On the value relevance of customer satisfaction. Multiple drivers and multiple markets

Sascha, Raithel; Marko, Sarstedt; Sebastian, Scharf; Manfred, Schwaiger

Follow Journal of the Academy of Marketing Science , Volume 40 (4)
Springer Journals – Jul 1, 2012

Leveraging customers’ multiple identities: identity synergy as a driver of organizational identification

Paul, Fombelle; Cheryl, Jarvis; James, Ward; Lonnie, Ostrom

Follow Journal of the Academy of Marketing Science , Volume 40 (4)
Springer Journals – Jul 1, 2012

Adapting to succeed? Leveraging the brand equity of best sellers to succeed at the box office

Amit, Joshi; Huifang, Mao

Follow Journal of the Academy of Marketing Science , Volume 40 (4)
Springer Journals – Jul 1, 2012

Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the U.S. and South Korea

Vishag, Badrinarayanan; Enrique, Becerra; Chung-Hyun, Kim; Sreedhar, Madhavaram

Follow Journal of the Academy of Marketing Science , Volume 40 (4)
Springer Journals – Jul 1, 2012

Does advertising spending really work? The intermediate role of analysts in the impact of advertising on firm value

Xueming, Luo; Pieter, Jong

Follow Journal of the Academy of Marketing Science , Volume 40 (4)
Springer Journals – Jul 1, 2012

Cross-category demand effects of price promotions

Peter, Leeflang; Josefa, Parreño-Selva

Follow Journal of the Academy of Marketing Science , Volume 40 (4)
Springer Journals – Jul 1, 2012

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Journal of the Academy of Marketing Science

1 - 7 of 7 articles

Roger, Calantone; C., Benedetto

Follow Journal of the Academy of Marketing Science , Volume 40 (4) Springer Journals – Jul 1, 2012

Sascha, Raithel; Marko, Sarstedt; Sebastian, Scharf; Manfred, Schwaiger

Follow Journal of the Academy of Marketing Science , Volume 40 (4) Springer Journals – Jul 1, 2012

Paul, Fombelle; Cheryl, Jarvis; James, Ward; Lonnie, Ostrom

Follow Journal of the Academy of Marketing Science , Volume 40 (4) Springer Journals – Jul 1, 2012

Amit, Joshi; Huifang, Mao

Follow Journal of the Academy of Marketing Science , Volume 40 (4) Springer Journals – Jul 1, 2012

Vishag, Badrinarayanan; Enrique, Becerra; Chung-Hyun, Kim; Sreedhar, Madhavaram

Follow Journal of the Academy of Marketing Science , Volume 40 (4) Springer Journals – Jul 1, 2012

Xueming, Luo; Pieter, Jong

Follow Journal of the Academy of Marketing Science , Volume 40 (4) Springer Journals – Jul 1, 2012

Peter, Leeflang; Josefa, Parreño-Selva

Follow Journal of the Academy of Marketing Science , Volume 40 (4) Springer Journals – Jul 1, 2012

About DeepDyve

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Follow Journal of the Academy of Marketing Science , Volume 40 (4)
Springer Journals – Jul 1, 2012

Follow Journal of the Academy of Marketing Science , Volume 40 (4)
Springer Journals – Jul 1, 2012

Follow Journal of the Academy of Marketing Science , Volume 40 (4)
Springer Journals – Jul 1, 2012

Follow Journal of the Academy of Marketing Science , Volume 40 (4)
Springer Journals – Jul 1, 2012

Follow Journal of the Academy of Marketing Science , Volume 40 (4)
Springer Journals – Jul 1, 2012

Follow Journal of the Academy of Marketing Science , Volume 40 (4)
Springer Journals – Jul 1, 2012

Follow Journal of the Academy of Marketing Science , Volume 40 (4)
Springer Journals – Jul 1, 2012