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Journal of Product and Brand Management

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Individual differences in consumer responses to traditional versus virtual concept testing

Ling Peng; Geng Cui; Chunyu Li

Follow Journal of Product & Brand Management , Volume 21 (3): 9
Emerald Publishing – May 25, 2012
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Consumer processing of bundled prices: when do discounts matter?

Judy Harris; Edward A. Blair

Follow Journal of Product & Brand Management , Volume 21 (3): 10
Emerald Publishing – May 25, 2012
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Assessing the six‐station corporate identity model: a polymorphic model

Jean Suvatjis; Leslie de Chernatony; John Halikias

Follow Journal of Product & Brand Management , Volume 21 (3): 14
Emerald Publishing – May 25, 2012
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Corporate branding and transformational leadership in turbulent times

Hans Ruediger Kaufmann; Demetris Vrontis; Michael Czinkota; Alvin Hadiono

Follow Journal of Product & Brand Management , Volume 21 (3): 13
Emerald Publishing – May 25, 2012
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Wine label design and personality preferences of millennials

Statia Elliot; J.E. (Joe) Barth

Follow Journal of Product & Brand Management , Volume 21 (3): 9
Emerald Publishing – May 25, 2012
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Gender differences in brand commitment, impulse buying, and hedonic consumption

Sigal Tifferet; Ram Herstein

Follow Journal of Product & Brand Management , Volume 21 (3): 7
Emerald Publishing – May 25, 2012
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Effects of gender and price knowledge on offer evaluation and channel transition in retail and e‐tail environments

Rajesh Chandrashekaran; Rajneesh Suri

Follow Journal of Product & Brand Management , Volume 21 (3): 11
Emerald Publishing – May 25, 2012

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Journal of Product and Brand Management

Individual differences in consumer responses to traditional versus virtual concept testing

Ling Peng; Geng Cui; Chunyu Li

Follow Journal of Product & Brand Management , Volume 21 (3): 9
Emerald Publishing – May 25, 2012

Consumer processing of bundled prices: when do discounts matter?

Judy Harris; Edward A. Blair

Follow Journal of Product & Brand Management , Volume 21 (3): 10
Emerald Publishing – May 25, 2012

Assessing the six‐station corporate identity model: a polymorphic model

Jean Suvatjis; Leslie de Chernatony; John Halikias

Follow Journal of Product & Brand Management , Volume 21 (3): 14
Emerald Publishing – May 25, 2012

Corporate branding and transformational leadership in turbulent times

Hans Ruediger Kaufmann; Demetris Vrontis; Michael Czinkota; Alvin Hadiono

Follow Journal of Product & Brand Management , Volume 21 (3): 13
Emerald Publishing – May 25, 2012

Wine label design and personality preferences of millennials

Statia Elliot; J.E. (Joe) Barth

Follow Journal of Product & Brand Management , Volume 21 (3): 9
Emerald Publishing – May 25, 2012

Gender differences in brand commitment, impulse buying, and hedonic consumption

Sigal Tifferet; Ram Herstein

Follow Journal of Product & Brand Management , Volume 21 (3): 7
Emerald Publishing – May 25, 2012

Effects of gender and price knowledge on offer evaluation and channel transition in retail and e‐tail environments

Rajesh Chandrashekaran; Rajneesh Suri

Follow Journal of Product & Brand Management , Volume 21 (3): 11
Emerald Publishing – May 25, 2012

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Journal of Product and Brand Management

1 - 7 of 7 articles

Ling Peng; Geng Cui; Chunyu Li

Follow Journal of Product & Brand Management , Volume 21 (3): 9 Emerald Publishing – May 25, 2012

Judy Harris; Edward A. Blair

Follow Journal of Product & Brand Management , Volume 21 (3): 10 Emerald Publishing – May 25, 2012

Jean Suvatjis; Leslie de Chernatony; John Halikias

Follow Journal of Product & Brand Management , Volume 21 (3): 14 Emerald Publishing – May 25, 2012

Hans Ruediger Kaufmann; Demetris Vrontis; Michael Czinkota; Alvin Hadiono

Follow Journal of Product & Brand Management , Volume 21 (3): 13 Emerald Publishing – May 25, 2012

Statia Elliot; J.E. (Joe) Barth

Follow Journal of Product & Brand Management , Volume 21 (3): 9 Emerald Publishing – May 25, 2012

Sigal Tifferet; Ram Herstein

Follow Journal of Product & Brand Management , Volume 21 (3): 7 Emerald Publishing – May 25, 2012

Rajesh Chandrashekaran; Rajneesh Suri

Follow Journal of Product & Brand Management , Volume 21 (3): 11 Emerald Publishing – May 25, 2012

About DeepDyve

14-day Risk Free Trial — Commitment Free, Cancel Anytime

Privacy and Security

Bookmark an Article

Subscribe to Journal Email Alerts

Please refresh to generate a new download link

Follow a Journal

Follow Journal of Product & Brand Management , Volume 21 (3): 9
Emerald Publishing – May 25, 2012

Follow Journal of Product & Brand Management , Volume 21 (3): 10
Emerald Publishing – May 25, 2012

Follow Journal of Product & Brand Management , Volume 21 (3): 14
Emerald Publishing – May 25, 2012

Follow Journal of Product & Brand Management , Volume 21 (3): 13
Emerald Publishing – May 25, 2012

Follow Journal of Product & Brand Management , Volume 21 (3): 9
Emerald Publishing – May 25, 2012

Follow Journal of Product & Brand Management , Volume 21 (3): 7
Emerald Publishing – May 25, 2012

Follow Journal of Product & Brand Management , Volume 21 (3): 11
Emerald Publishing – May 25, 2012