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Journal of Consumer Marketing

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Dispelling the collective myth of Chinese consumers: a new generation of brand‐conscious individualists

Lilly Ye; Mousumi Bose; Lou Pelton

Follow Journal of Consumer Marketing , Volume 29 (3): 12
Emerald Publishing – Apr 27, 2012
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Family purchase decision making at the bottom of the pyramid

Tendai Chikweche; John Stanton; Richard Fletcher

Follow Journal of Consumer Marketing , Volume 29 (3): 12
Emerald Publishing – Apr 27, 2012
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Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns

Marcelo Vinhal Nepomuceno; Michel Laroche; Marie‐Odile Richard; Axel Eggert

Follow Journal of Consumer Marketing , Volume 29 (3): 14
Emerald Publishing – Apr 27, 2012
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Social media's emerging importance in market research

Anthony Patino; Dennis A. Pitta; Ralph Quinones

Follow Journal of Consumer Marketing , Volume 29 (3): 5
Emerald Publishing – Apr 27, 2012
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Brand communities for mainstream brands: the example of the Yamaha R1 brand community

Reto Felix

Follow Journal of Consumer Marketing , Volume 29 (3): 8
Emerald Publishing – Apr 27, 2012
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Decomposition of cross‐country differences in consumer attitudes toward marketing

Geng Cui; Hon‐Kwong Lui; Tsang‐Sing Chan; Annamma Joy

Follow Journal of Consumer Marketing , Volume 29 (3): 11
Emerald Publishing – Apr 27, 2012

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Journal of Consumer Marketing

Dispelling the collective myth of Chinese consumers: a new generation of brand‐conscious individualists

Lilly Ye; Mousumi Bose; Lou Pelton

Follow Journal of Consumer Marketing , Volume 29 (3): 12
Emerald Publishing – Apr 27, 2012

Family purchase decision making at the bottom of the pyramid

Tendai Chikweche; John Stanton; Richard Fletcher

Follow Journal of Consumer Marketing , Volume 29 (3): 12
Emerald Publishing – Apr 27, 2012

Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns

Marcelo Vinhal Nepomuceno; Michel Laroche; Marie‐Odile Richard; Axel Eggert

Follow Journal of Consumer Marketing , Volume 29 (3): 14
Emerald Publishing – Apr 27, 2012

Social media's emerging importance in market research

Anthony Patino; Dennis A. Pitta; Ralph Quinones

Follow Journal of Consumer Marketing , Volume 29 (3): 5
Emerald Publishing – Apr 27, 2012

Brand communities for mainstream brands: the example of the Yamaha R1 brand community

Reto Felix

Follow Journal of Consumer Marketing , Volume 29 (3): 8
Emerald Publishing – Apr 27, 2012

Decomposition of cross‐country differences in consumer attitudes toward marketing

Geng Cui; Hon‐Kwong Lui; Tsang‐Sing Chan; Annamma Joy

Follow Journal of Consumer Marketing , Volume 29 (3): 11
Emerald Publishing – Apr 27, 2012

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Journal of Consumer Marketing

1 - 6 of 6 articles

Lilly Ye; Mousumi Bose; Lou Pelton

Follow Journal of Consumer Marketing , Volume 29 (3): 12 Emerald Publishing – Apr 27, 2012

Tendai Chikweche; John Stanton; Richard Fletcher

Follow Journal of Consumer Marketing , Volume 29 (3): 12 Emerald Publishing – Apr 27, 2012

Marcelo Vinhal Nepomuceno; Michel Laroche; Marie‐Odile Richard; Axel Eggert

Follow Journal of Consumer Marketing , Volume 29 (3): 14 Emerald Publishing – Apr 27, 2012

Anthony Patino; Dennis A. Pitta; Ralph Quinones

Follow Journal of Consumer Marketing , Volume 29 (3): 5 Emerald Publishing – Apr 27, 2012

Follow Journal of Consumer Marketing , Volume 29 (3): 8 Emerald Publishing – Apr 27, 2012

Geng Cui; Hon‐Kwong Lui; Tsang‐Sing Chan; Annamma Joy

Follow Journal of Consumer Marketing , Volume 29 (3): 11 Emerald Publishing – Apr 27, 2012

About DeepDyve

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Privacy and Security

Bookmark an Article

Subscribe to Journal Email Alerts

Please refresh to generate a new download link

Follow a Journal

Follow Journal of Consumer Marketing , Volume 29 (3): 12
Emerald Publishing – Apr 27, 2012

Follow Journal of Consumer Marketing , Volume 29 (3): 12
Emerald Publishing – Apr 27, 2012

Follow Journal of Consumer Marketing , Volume 29 (3): 14
Emerald Publishing – Apr 27, 2012

Follow Journal of Consumer Marketing , Volume 29 (3): 5
Emerald Publishing – Apr 27, 2012

Follow Journal of Consumer Marketing , Volume 29 (3): 8
Emerald Publishing – Apr 27, 2012

Follow Journal of Consumer Marketing , Volume 29 (3): 11
Emerald Publishing – Apr 27, 2012